I found this article scrolling through my Facebook feed, because I "liked" Mic and The Huffington Post on Facebook, and both pages posted the article. I thought that it was an interesting case study for a couple of reasons. One can observe the use of clickbait strategy, which is exhibited through addressing something that was already viral, the play to Trump and the approaching American election's steady popularity, as well as the complete dominance of the unique internet article storytelling structure that includes various shared media (instead of balancing new content with re-posted content).
One can also make their way to the Policy Mic section by selecting the second Mic article incorporated through a link in the piece: Donald Trump gets shut down during appearance at black church in Flint, Michigan. Starting from clickbait for everyone, one can see that Mic tries to get the reader to their individual interests. Policy Mic, interestingly enough, has its own Facebook page, Twitter account, and Instagram account, and so do the other sections of Mic. Unlike traditional newspapers which presented all of the sections in one publication, a single internet media publisher cultivates multiple brands, diverse channels for audiences to access content, and leads the reader along a path to their expected section of interest.
I wanted to share this story, because I wanted to explore modern journalism and its dynamic content. Little Miss Flint becomes a meme representing what one side of the internet believes about a very polarizing topic. This form of modern journalism allows readers to feel a sense of the vast community embodied in the internet, through content dynamism; but at the same time is able to create a particular identity for the community it targets and represents, by combining this assortment of content into a precise understanding.
No comments:
Post a Comment